#138. Our guest today is Malin Martnes, a Microsoft MVP and MCT who runs her own company MaCoTra AS in Oslo, Norway. As you’ll hear, Malin doesn’t have any technical background on Dynamics 365 and Power Platform but she focuses on using these systems.

In this episode, Malin talks about how she came to be a CRM consultant and set up her own consulting business.

With years of experience as a user and trainer of Dynamics 365 and Power Platform, she also discusses the integration of the HR solution with Finance & Operations, tips for deploying Dynamics 365 Marketing, and the events and training sessions she helped organize.

Show Highlights

  •  [01:25] Malin’s background and how she got started as a CRM consultant
  • [04:56] The story behind MaCoTra’s unusual name
  • [10:06] Malin talks about the recently concluded Cloud Technology Townhall Tallinn 2023 event
  • [15:16] Malin talks about the Norwegian Marketing Day she co-organized with fellow Microsoft MVP Guro Faller
  • [18:31] Malin discusses the integration of Dynamics 365 Human Resources with Dynamics 365 Finance & Operations
  • [22:53] Who Dynamics 365 Marketing and ClickDimensions cater to
  • [26:02] Malin discusses the projects she’s done with Dynamics 365 Marketing
  • [29:25] How Dynamics 365 Marketing handles deliverability
  • [35:35] Malin shares tips to be aware of when deploying Dynamics 365 Marketing
  • [44:08] What’s next for Malin?



🎧 Estimating Business Apps is a five-part podcast mini-series that will help you quickly, accurately and confidently estimate complex Power Platform and Dynamics 365 apps.


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